We are a collective born in Annecy, French Alps, crafting the future of sports since 1947. We make gear that transforms sports experiences.

A deeper connection with nature and people makes us all better.

Our purpose : help people unleash the best version of themselves through fulfilling outside sports experiences.

And transform people into agents of positive change.

TOMORROW IS YOURS

Umara

As biomedical professionals, multisport athletes, and general enthusiasts, we founded Umara over a decade ago. The goal was simple, we wanted to help you as an athlete perform better.

Using science, experience from athletes, and our own ability to combine theory with practice, we develop optimized sports nutrition and provide education to help you perform at your individual peak.

Yeti

BUILT FOR THE WILD
In 2006, we founded YETI coolers with a simple mission: build the hard coolers we’d use every day. We’ve since expanded, yet never given up on our mission to build products to improve your time in the wild.

Partners

Salomon
UMARA
UMARA
UMARA